He was 55, with a shaved head, new pale stubble just starting to show. He wore small black glasses that contrasted with his skin, which was blanched. He had on a Star Wars T-shirt, size XXXL. On his lower half he wore athletic shorts and a fanny pack that contained his cell phone charger, his glucose monitor, and a Ziploc bag of change. His cheekbones on the thin face stood in stark relief to the rest of him, all of him below the neck, which hung downward—the skin sagging from his arms and calves, the vestiges of his former life.
So you're not worried that some of the fans' creations will potentially damage the Pac-Man brand? I'm not saying they will, I just know that user-created content sometimes worries companies.
Choi: With the community driving this promotional effort, it's important that we put trust in our fans that they "respect" the core DNA of our brand. Meanwhile, we've got our community managers moderating any offensive content. With us being in the digital era, our intention for this project is for it to be community-driven. Created by the fans for the fans. Which is a great lead-in to some of the new Pac-Man properties soon to be available on new gaming platforms like the 3DS.